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Posts by Adam Jorgensen

Big Data Needs to Mean Big Insights

Posted Aug 21, 2014 by Adam Jorgensen


Recently the focus on increased insights and data driven decisions has become paramount from the board room to marketing, and even to the production floor. Those insights and decisions were promised by the world of “Big Data”. The hype around big data is unmistakable. You can’t miss it. I think Big Data will perform at the super bowl halftime show. Well maybe not, but you can bet that the stadium, advertisers, teams and vendors are all using big data technologies to be their best for that big game.

I speak with customers that are driven to implement a big data solution, and yet I’ve never seen more people working to learn and implement a technology with so little definition on how they plan to leverage it for their business. They know a few things…

  1. Big Data might allow them to increase the value and variety of decisions they make.
  2. These technologies might provide a way to get around the limitations of traditional BI systems.
  3. They believe it to be a cost effective and rapid time-to-value option
  4. They believe their team can adapt and learn the tools quickly
  5. Their superiors are counting on it to provide insight into business growth and efficiency opportunities

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